The first in a series of “No-Bull Conversations” white papers. Drawing on panel discussions hosted during London Climate Action Week, we ask whether climate transition plans are a step in the right direction, or a waste of valuable time and resources.

There’s a fundamental and growing disconnect between what businesses are saying, the way sustainability is covered in the media, and what people want to hear about. Our paper explores practical guidance on how to bridge the gap.

The past few years have been a stress test for sustainability communications, and the waters will undoubtedly remain choppy in 2026. Our white paper sets out five practical steps corporate teams can take to communicate sustainability with credibility in a recalibrated landscape.