ABOUT US

Supporting businesses towards a more successful future

SB+CO is a sustainability consultancy that advises companies on strategy, sustainability activation and integration, ESG, stakeholder engagement and communications – and frequently a combination of all of these.

Nigel Salter and Penny Baxter are the ‘SB’ in SB+CO, bringing a combined 50-plus years of expertise in sustainable business and corporate responsibility. Two decades ago, Nigel and Penny founded Salterbaxter, building it up into one of the UK’s top 10 sustainability management consultancies, before integrating it into the global Publicis Groupe. 

Today, they lead a highly experienced and diverse team in London, with colleagues and associates across Europe and the US. Each of us at SB+CO is a passionate change-maker and this is reflected in the solid track record we have in helping some of the world’s largest corporations and iconic brands pivot their business models towards a more sustainable, equitable and successful future.

Meet the senior team

  • Partner and Senior Advisor

    Nigel has over 25 years’ experience in this field. He has advised many global corporations on sustainability strategy and communications and the combination of these. His experience covers many sectors and all regions. He also chairs, leads or sits on multiple sustainability advisory boards and panels and is retained strategic counsel to several senior management teams.

    nigel.salter@sbandco.com

  • Senior Director, Communications   

     Leading SB+CO’s communications team, Kate specialises in solving knotty strategic comms challenges to deliver impact for diverse audiences from investors to executive teams, employees to shareholders, customers to consumers, and beyond. She has worked in sustainability communications for over 13 years, designing and directing evidence-based engagement strategies for global corporate, financial, and consumer businesses. 

  • Sustainability Strategy Director  

    Phoebe is an experienced sustainability consultant who combines unique in-house experience with a strong track record of working with complex global clients on a range of strategy projects. Phoebe joined SB+CO from Deloitte’s Sustainability Strategy and Innovation team where she co-led the development of Technology, Media and Telecommunications and Media practice.   

  • Partner and Senior Advisor

    Penny has over 25 years’ experience advising major corporations on sustainability strategy and communications. She originally co-founded Salterbaxter with Nigel in 1998, and continues to advise global companies and brands at the unique intersection of strategy, engagement and impact. With a clear understanding of the science and the power of creativity and communications, she helps bring sustainability into the real world.

  • Creative Director 

    Matt has worked in corporate and brand communications for over 20 years; he is highly experienced working with complex global clients across all disciplines, from brand campaigns to corporate reporting and digital. Matt oversees the creative outputs of SB+CO projects and brings together a multi-disciplinary team of designers who translate sustainability content into emotive and engaging creative assets. 

  • Sustainability Strategy Director   

    Tom partners with clients to apply a strategic lens to some of the most challenging issues faced in corporate sustainability. He works across a range of SB+CO’s private equity and asset management clients, helping them to navigate the increasing complexity of the market and regulatory landscape, whilst maintaining a simple, balanced approach to ESG. Prior to joining SB+CO, he worked in Deloitte’s UK Sustainability team, including delivering complex sustainability reporting processes for clients.   

  • Consultancy Director  

     Nick leads SB+CO’s consulting team. Nick is an experienced sustainability strategist, having advised many of the largest and most complex global corporations on their sustainability ambitions and approaches. Prior to joining SB+CO he was Deloitte’s Global Sustainability Lead for the Technology, Media and Telco sector, and previous to that led a Responsible Business Policy Team within the UK Government.  

  • Sustainability Strategy Director  

    Kate is SB+CO’s climate strategy lead. She supports global businesses on setting and implementing climate transition plans, decarbonisation roadmaps, and climate risk mitigation strategies. Kate combines strategic and technical expertise to help her clients create impactful climate strategies founded on commercial drivers.  

    In her previous role, Kate supported complex organisations across a range of climate agendas in her role in Deloitte Sustainability Strategy Team.   

  • Associate Director, Communications 

    Lynn is a communications consultant who partners with clients to develop their communications and stakeholder engagement strategies, and to execute impactful sustainability campaigns. Her experience working with multinational corporations spans the energy, agrifood, and healthcare industries. Prior to joining SB+CO, Lynn worked with start-ups, philanthropies, and NGOs to help them raise awareness of global issues and support high-level engagements.